Frequently Asked Questions
Have questions about Steelers Nation Unite and how you can enjoy all the benefits and experiences of the program? Here are the answers.

Something you can't find? Feel free to contact us.


What is Steelers Nation Unite?

Steelers Nation Unite is the official loyalty program of the Pittsburgh Steelers that recognizes fans for their year-round dedication and support. Our fans are an integral part of the Steelers organization and this program is a way of showing our appreciation to the best fans in the NFL. Steelers Nation Unite will provide fans new opportunities to interact with the Steelers and connect with other fans in exciting ways.

Anyone over 18 years old can join the program. Eligibility for the program is based on registration and opt-in to receive marketing communications.

As a Steelers Nation Unite member, what kinds of benefits do I get?

In addition to being officially recognized as members of Steelers Nation, fans get the following exclusive benefits based on your member level:

  • Insider access to the Weekly Huddle, which brings all members live interactions with Steelers players, coaches and alumni throughout the year.

  • Steelers Pro Shop Offers and Exclusives.

  • Presales for select Steelers and Heinz Field events.

  • Chances to receive game day and on-field experiences.

  • Chances to win unforgettable experiences and authentic memorabilia.

  • Access to exclusive fan content, including the new Traditions section where fans get their stories and traditions featured.

If a fan does not live in Pittsburgh or attend games, what benefits do they get?

  • All members receive the benefits mentioned above and is always being updated with exclusive content that’s focused solely on the fans. With all of that, members are brought closer to their team and to fans around the world than ever before.

How do I get rewarded?

The best way to get rewarded is by gaining yards and leveling up. Members can gain yards for a variety of different actions on, The Steelers ProShop as well as at games and events. The more yards a member earns, the faster they’ll level up and score access to additional rewards and benefits.

What if I don’t want to opt-in to receive marketing communications?

The Steelers Nation Unite program is designed to engage Steelers Nation. We require that you opt-in to marketing communications in order to participate in the program. That way, we can alert you when you become eligible for offers or exclusive fan experiences.

How will my information be used?

We will use your information to keep you up-to-date on the offers that you have earned and other important Steelers Nation Unite news. Be assured, we will never sell or share your information with anyone outside the organization. For details on data security, please see our privacy policy.

How do I purchase exclusive Steelers Nation Unite member merchandise?

Exclusive Steelers Nation Unite merchandise can be purchased on The Steelers World Headquarters Pro Shop at Click on the Steelers Nation Unite logo in the top right of the page, you will be directed to input your SNU email address and then you will see the official Steelers Nation Unite member merchandise.

How do I add my Steelers Nation Unite username?

When signed into your account, go to "My Dashboard" and then click on Update Profile, you will then be able to add the name that is displayed on your account. Please note you will not be able to edit it once set.


What are the different member levels?

Member level are: Starter, Veteran, Pro Bowl and Hall of Fame. As you progress through the member levels, the benefits and rewards are upgraded.  See more here.

How do I gain yards?

Members can gain yards to level up and score rewards in many different ways, including the following:

  • Completing their member profile.

  • Connecting their social media accounts to their SNU account.

  • Participating in live Weekly Huddle events.

  • Checking in at games, events and Steelers bars.

  • Listening to games on and the Steelers Mobile App.

  • Reading articles and viewing videos and photo galleries on

  • Voting in polls and contests.

  • Submitting their Steelers stories and traditions.

  • Posting on social media with #SNUproud.

  • Shopping at the Steelers Pro Shop at

How do I complete my member profile?

Go to the “My Dashboard” tab and click on the Update Profile link in the left hand column. From there you will need to fill out the required asterisk information to complete your member profile and gain yards.

How do I connect my social media accounts to the SNU account?

Visit the “My Dashboard” tab and click on the logos of the social media accounts you would like to connect with Steelers Nation Unite. Once you click on the specific social media you want to connect, you will then be prompted to sign in with your appropriate username and password. After successfully doing so, you will gain yards.  

Can I disconnect my social media accounts from my Steelers Nation Unite account?

Yes. Once you're logged in, you can disconnect your social media accounts by visiting “My Dashboard” on our desktop site, and clicking the Facebook or Twitter link to disconnect.

How do I attain SNU Keywords and where do I input them?

Keywords are broadcasted during our Weekly Huddle events, on the Steelers Radio Network on game days, and on Live shows on Tuesdays. Keywords are broadcasted with valid dates and times and can be input on the homepage of your account. Weekly Huddles occur once a week and the date/time/how to participate can be found in the Weekly Huddle tab on the homepage of your account. Keywords must be entered on the home page at on the same day it is broadcasted to be eligible to receive yards.

How do I submit Steelers stories and traditions?

Go to the “Traditions” tab and click on “Submit Your Tradition” and you will then be directed to the Traditions submission form and once completed, yards will be gained.

How do I gain yards when making a purchase on The Steelers Pro Shop - World Headquarters?

Go to and then click on the Steelers Nation Unite logo in the top right corner of the ProShop page. You will then be directed to input your Steelers Nation Unite email address to view the exclusive member merchandise. To ensure you receive your yards for making a purchase at The Steelers Pro Shop, please either login or sign up for The Steelers Pro Shop - World Headquarters with the email address on your Steelers Nation Unite account. Please allow 3-5 business days for your yards to appear on your account after making a purchase. 

How will I know when I have earned yards?

You will be able to track the yards you have earned on the “My Dashboard” tab under Activity History at

How will I know when I’m eligible for a special offer or discount?

As you gain yards, you’ll unlock special offers. We’ll notify you via email and you will see a notification when you log into your SNU account every time you have received an offer. You can also visit the ‘Offers’ section under the “My Dashboard” page to see all the special offers you’ve acquired, plus expiration dates and specifics on how to redeem.

What do I receive for gaining yards?

From the start of 2016 season through June 30,2017, for every 150 yards you gain you will have the opportunity to redeem a special offer and take advantage of other benefits.  Be sure to check your email and your “My Dashboard” at to find more information about these rewards and benefits at each level of Starter, Veteran, Pro Bowl, and Hall of Fame.

What if I haven’t received the yards that I believe I’ve gained?

Please contact us and we’ll look into it for you.

May I give my yards to someone else?

Yards are not transferrable between Steelers Nation Unite members. However, if you have created two separate Steelers Nation Unite accounts for yourself, we are happy to merge your accounts into one and combine the yards you’ve earned. Contact us for details.


What is the Weekly Huddle?

As a Steelers Nation Unite member, you’ll get direct-to-fan communications, updates and access only the Steelers can provide. The Weekly Huddle is a weekly message exclusively for Steelers Nation Unite members, with opportunities to interact directly with your favorite team and your favorite players.


Why should I RSVP prior to attending a game or an event in person?

When you let us know in advance that you’re coming to a game or watching from home, we might surprise you with a special prize at your seat, an exclusive on-field experience or a special surprise at home!

How do I RSVP to a game and event?

Log in to your account at and go to the “Game Day and Events” tab and click either “I’m Going” or “I’m Watching.”

Why should I Check-in once I get to a game or event?

When you check-in at a game or event, we might surprise you with a special prize at your seat or with an exclusive on-field experience at the stadium or event location. 

How do I Check-in at a game?

You can check into a game or event by either logging in to the Steelers Nation Unite tab on the Steelers official mobile app or by signing into your account on our website: and going to the “Game Day and Events” tab. On your mobile device, you will receive a message asking you to Check-in once you enter the stadium or event.  Please be sure to enable your push notifications and have your location settings turned ON as well as your Bluetooth.


Who can I contact if I have questions about Steelers Nation Unite?

Please reach out to us on our contact us page.

I can’t log in to my account.  What should I do?

Please contact us and someone will get back to you within 1-2 business days.

What web browsers are supported on the Steelers Nation Unite site?

The Steelers Nation Unite site supports IE 11 and up, and latest version of Firefox, Safari and Chrome.

How can I cancel my account?

You can contact us and we can cancel your account for you. Please note that once you unsubscribe you will no longer be able to earn Yards, offers, or receive communications from the Steelers.

I have two accounts. May I merge them?

Yes. Please contact us and we will merge your accounts for you.

Still have questions? Feel free to contact us